'Face it Down' Awareness Week

The Face it Down mobile phone road safety campaign by Toyota and the Road Safety Authority has led to the creation of a new 'national week', the National Face It Down Awareness Week, writes Brian Byrne.

During this week, from 23-27 April, motorists using the Face it Down app will earn double points for every journey, which can be redeemed at Topaz service stations for coffee, and for insurance discounts from FBD Insurance.

The app was launched by Toyota last year, and some 12m kilometres have been travelled by motorists using it. It has been downloaded more than 42,000 times.



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